Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/9445| Title: | Plan de marketing para recuperar la identidad e imagen de la ciudad de Quito |
| Author(s): | Granizo Villavicencio, Veronica Elizabeth |
| Thesis Director: | Vera, Wilson |
| Type: | bachelorThesis |
| Keywords: | CIUDAD DE QUITO;IDENTIDAD DE QUITO;IMAGEN DE QUITO;MERCADOTECNIA;PLAN DE MARKETING |
| Issue Date: | 2005 |
| Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
| Abstract: | |
| Table of contents: | Planteamiento del problema. Antecedentes históricos de Quito y marco teórico. Estudio de mercado. Plan de marketing. Conclusiones y recomendaciones |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/9445 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 26900_1.pdf | 252.77 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.