Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/9439| Title: | Plan de marketing social para el Hospital Oncológico Solón Espinoza Ayala SOLCA |
| Author(s): | Semanate Cajiao, Iveth Carolina |
| Thesis Director: | Vera, Wilson |
| Type: | bachelorThesis |
| Keywords: | HOSPITAL ONCOLOGICO SOLON ESPINOZA AYALA;MERCADOTECNIA;PLAN DE MARKETING;SOLCA |
| Issue Date: | 2005 |
| Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
| Abstract: | |
| Table of contents: | Introducción. Marco referencial. Marketing hospitalario. Análisis de la situación interna y externa. Investigación de mercado. Plan de marketing. Conclusiones y recomendaciones. |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/9439 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 26804_1.pdf | 252.77 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.