Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/9376| Title: | Marketing de servicios plan de mercadotecnia para la Tarjeta Vitalcard de Fybeca en la Ciudad de Quito |
| Author(s): | Vera Moreira, Mayra Viviana |
| Thesis Director: | Guerrero, Catton |
| Type: | bachelorThesis |
| Keywords: | FYBECA;MARKETING DE SERVICIOS;MERCADOTECNIA |
| Issue Date: | 2003 |
| Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
| Abstract: | |
| Table of contents: | Introducción. Estudio de mercado. Diagnóstico estratégico. Plan estratégico. Plan operativo para mejorar la tarjeta VitalCard en Fybeca Quito. Análisis financiero. |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/9376 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 21473_1.pdf | 252.77 kB | Adobe PDF | View/Open |
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