Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/8768| Title: | Estudio sobre la influencia del marketing viral en el comportamiento de compra de los estudiantes universitarios del Distrito Metropolitano de Quito |
| Author(s): | Bermudez Burbano, Alejandra Estefania |
| Thesis Director: | Murgeytio, Geoffrey |
| Type: | bachelorThesis |
| Keywords: | COMPORTAMIENTO DEL CONSUMIDOR;INGENIERO EN MARKETING;MARKETING;MARKETING VIRAL |
| Issue Date: | 2013 |
| Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
| Abstract: | |
| Table of contents: | INTRODUCCION. MARCO REFERENCIAL. METODOLOGIA DE LA INVESTIGACION. CONCLUSIONES Y RECOMENDACIONES |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/8768 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 53527_1.pdf | 2.3 MB | Adobe PDF | View/Open |
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