Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/8728| Title: | Plan de trade marketing para la categoría bombones arcor en el sector noroccidente de Quito en el canal tradicional |
| Author(s): | Coba Rosero, Carlos David |
| Thesis Director: | Cando, Wladimir |
| Type: | bachelorThesis |
| Keywords: | BOMBONES ARCOR;INGENIERO EN MARKETING;MARKETING;TRADE MARKETING |
| Issue Date: | 2012 |
| Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
| Abstract: | |
| Table of contents: | Introducción. Marco referencial. Análisis situacional de la distribuidora. Investigación de mercados. Plan de trade marketing. Conclusiones y recomendaciones |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/8728 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 52238_1.pdf | 3.48 MB | Adobe PDF | View/Open |
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