Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/21559| Title: | GESTION DE STOCKS DE ROPA CASUAL FEMENINA MARCA HESS EN LOS MERCADOS DE LA COSTA Y SIERRA ECUATORIANOS |
| Author(s): | Silva Vinueza, Maria Fernanda Pacheco Chica, Milton Eduardo |
| Thesis Director: | Vera, Wilson |
| Type: | bachelorThesis |
| Keywords: | ECUADOR;GESTION DE STOCK;MARKETING ESTRATEGICO;MERCADOTECNIA;PLANIFICACION ESTRATEGICA |
| Issue Date: | 2003 |
| Publisher: | CIENCIAS ADMINISTRATIVAS FACULTAD:MERCADOTECNIA |
| Abstract: | |
| Table of contents: | Generalidades. Análisis situacional de la empresa. La gestión de stocks. Metodología de la investigación. Plan de marketing estratégico. Conclusiones y recomendaciones. |
| URI: | http://repositorio.ute.edu.ec/handle/123456789/21559 |
| Appears in Collections: | TESIS - UIO |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 18111_1.pdf | 252.77 kB | Adobe PDF | View/Open |
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