Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/9401
Title: | Generación de lealtad en canales de distribución de Quito a través de un plan de trade marketing de ron bacardi |
Author(s): | Vazquez Palma, Fernando Javier |
Thesis Director: | Vera, Wilson |
Type: | bachelorThesis |
Keywords: | CANALES DE DISTRIBUCION;COMERCIO;MERCADOTECNIA;PLAN DE MARKETING;RON BACARDI |
Issue Date: | 2004 |
Publisher: | UNIVERSIDAD TECNOLOGICA EQUINOCCIAL. FACULTAD: CIENCIAS ECONÓMICAS Y NEGOCIOS |
Abstract: | |
Table of contents: | Generalidades. Marco teórico. Análisis de mercado. Estudio de mercado. Plan de mercadeo. Plan de trade marketing. Conclusiones y recomendaciones. |
URI: | http://repositorio.ute.edu.ec/handle/123456789/9401 |
Appears in Collections: | TESIS - UIO |
Files in This Item:
File | Size | Format | |
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24172_1.pdf | 252.77 kB | Adobe PDF | View/Open |
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