Please use this identifier to cite or link to this item:
http://repositorio.ute.edu.ec/handle/123456789/23758
Title: | Plan de marketing estratégico para la Universidad Tecnológica Equinoccial - Campus Salinas |
Author(s): | |
Thesis Director: | Soriano, María |
Type: | bachelorThesis |
Keywords: | MARKETING ESTRATEGICO;MERCADOTECNIA;PLAN DE MARKETING;INGENIERO EN MERCADOTECNIA |
Issue Date: | 2007 |
Publisher: | CIENCIAS ADMINISTRATIVAS FACULTAD:MERCADOTECNIA |
Abstract: | |
Table of contents: | Introducción. El problema de la investigación. Marco teórico. Investigación de mercadeo. Desarrollo del plan de marketing. Conclusiones y recomendaciones |
URI: | http://repositorio.ute.edu.ec/handle/123456789/23758 |
Appears in Collections: | TESIS - UIO |
Files in This Item:
File | Size | Format | |
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32753_1.pdf | 264.57 MB | Adobe PDF | View/Open |
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